Well, the 2012 summer movie season is proving to be a big disappointment. After a fantastic start with the record-breaking The Avengers which has now amassed $513 million (currently sitting at 4th place on the all time money makers list for a U.S. film, not adjusted for inflation), all of the major releases have either bombed or underperformed upon their release. This weekend’s big new entry, Men in Black 3, continues that trend as it disappoints with a $70 million debut after the long 4 day holiday. Now, that is a good number, but most expectations thought it might hit $90 million, and it needs to gross a lot to cover its reported $250-300 million price tag (before marketing!)… We’ll see how the film holds up in the weeks ahead. I gave it a “B-” grade because it’s just not all that fun, interesting or inventive despite a bravura turn by Josh Brolin… The weekend’s other new film outright bombed as the horror flick The Chernobyl Diaries barely managed $ 7.9 million joining Battleship, The Dictator and What to Expect When You’re Expecting on the big bomb list…. For more on these numbers, head to Box Office Mojo here and check out the new top ten below.
TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week #
1 N MIB 3 Sony $55,000,000 – 4,248 – $12,947 $55,000,000 – 1
2 1 Marvel’s The Avengers BV $36,799,000 -33.9% 3,918 -331 $9,392 $513,484,000 $220 4
3 2 Battleship Uni. $10,902,000 -57.3% 3,702 +12 $2,945 $44,408,000 $209 2
4 3 The Dictator Par. $9,275,000 -46.8% 3,014 +6 $3,077 $41,123,000 $65 2
5 N Chernobyl Diaries WB $7,965,000 – 2,433 – $3,274 $7,965,000 – 1
6 4 Dark Shadows WB $7,460,000 -40.7% 3,404 -351 $2,192 $62,943,000 $150 3
7 5 What to Expect When You’re Expecting LGF $7,110,000 -32.6% 3,021 – $2,354 $22,131,000 – 2
8 6 The Best Exotic Marigold Hotel FoxS $6,365,000 +97.0% 1,233 +879 $5,162 $16,568,000 – 4
9 7 The Hunger Games LGF $2,268,000 -23.1% 1,421 -643 $1,596 $395,277,000 $78 10
10 8 Think Like a Man SGem $1,400,000 -47.2% 786 -936 $1,781 $88,272,000 $12 6
Tags: Battleship, Box Office Mojo, Josh Brolin, Men in Black 3, The Avengers, The Chernobyl Diaries, The Dictator, What To Expect When You're Expecting
