The Box Office~ Apes Soar while The Change Up Tanks

Beware the power of scientifically altered apes… Despite following Tim Burton’s dreadful last incarnation in the Planet of the Apes series, Fox scored a surprise hit with a big $54 million opening for Rise of the Planet of the Apes. That number far exceeded expectations (most pundits had it coming in around $35 mill) for the film starring James Franco and Freida Pinto, and audience reaction and reviews have been quite good. So the new franchise rebirth looks like a success… However positive news for the monkeys lead to bad news for the sad monkey business of the body switch comedy The Change Up which tanked with only $13.5 million for its opening frame. That gives Universal three stinkers in a row alongside Larry Crowne and the ultra expensive Cowboys & Aliens which crumbled 57% in its second week. And it also gives poor Ryan Reynolds two bombs in a row after the huge expensive disappointment that was The Green Lantern… Holding up far better in their sophomore frames were The Smurfs which is sizing up to be a big family hit dropping only 41% and the wonderful Crazy Stupid Love (I give it a “A” grade) which only slid 36% for the second best hold in the top ten. Speaking of the top ten, check it out below and for more on all the numbers, head to Box Office Mojo here.

TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week #
1 N Rise of the Planet of the Apes Fox $54,000,000 – 3,648 – $14,803 $54,000,000 $93 1
2 2 The Smurfs Sony $21,000,000 -41.0% 3,395 – $6,186 $76,202,000 $110 2
3 1 Cowboys & Aliens Uni. $15,748,000 -56.8% 3,754 +4 $4,195 $67,368,000 $163 2
4 N The Change-Up Uni. $13,502,000 – 2,913 – $4,635 $13,502,000 $52 1
5 3 Captain America: The First Avenger Par. $13,000,000 -49.1% 3,620 -95 $3,591 $143,182,000 $140 3
6 4 Harry Potter and the Deathly Hallows Part 2 WB $12,160,000 -44.7% 3,175 -970 $3,830 $342,801,000 – 4
7 5 Crazy, Stupid, Love. WB $12,100,000 -36.7% 3,020 – $4,007 $42,185,000 $50 2
8 6 Friends with Benefits SGem $4,700,000 -49.3% 2,398 -528 $1,960 $48,538,000 $35 3
9 7 Horrible Bosses WB (NL) $4,620,000 -35.7% 2,025 -485 $2,281 $105,162,000 $35 5
10 8 Transformers: Dark of the Moon P/DW $3,015,000 -50.5% 1,854 -750 $1,626 $344,173,000 $195 6

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