The Gods of Immortals Rule over Sandler at the Box Office

This weekend the fall box office finally perked up with three films taking in over $25 million. However, the three new releases didn’t hit blockbuster status and could end up money losers in the long run. The expensive action epic Immortals took in $32 million for first place but that was half what the similar picture 300 made a few years back. Grabbing one of his worst openings of late, Adam Sandler’s new crapfest Jack & Jill took in $26 million to narrowly edge out Puss In Boots which landed $25 million for a three-week take of $108 million. Opening in fifth was Clint Eastwood’s Oscar hopeful J. Edgar which took in $ 11.5 million, on par with his film Changeling from a few years back that landed Angelina Jolie an Oscar nom. (Similarly, J. Edgar’s best chance at a nomination is for its star Leonardo DiCaprio and I totally see that happening. He was fantastic in the film). We’ll see if it gets any awards traction in the weeks ahead and its box office picks up accordingly…. For more on all the numbers, head to Box Office Mojo here and check out the top ten below.

TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week #
1 N Immortals Rela. $32,000,000 – 3,112 – $10,283 $32,000,000 $75 1
2 N Jack and Jill Sony $26,000,000 – 3,438 – $7,563 $26,000,000 – 1
3 1 Puss in Boots P/DW $25,500,000 -22.9% 3,903 -60 $6,533 $108,809,000 $130 3
4 2 Tower Heist Uni. $13,200,000 -45.1% 3,370 +3 $3,917 $43,900,000 $75 2
5 N J. Edgar WB $11,470,000 – 1,910 – $6,005 $11,569,000 – 1
6 3 A Very Harold & Kumar 3D Christmas WB (NL) $5,900,000 -54.5% 2,875 – $2,052 $23,222,000 $19 2
7 5 In Time Fox $4,150,000 -44.5% 2,591 -536 $1,602 $30,667,000 $40 3
8 4 Paranormal Activity 3 Par. $3,625,000 -56.5% 2,776 -510 $1,306 $100,823,000 $5 4
9 6 Footloose (2011) Par. $2,735,000 -38.8% 2,215 -596 $1,235 $48,876,000 $24 5
10 7 Real Steel BV $2,000,000 -41.8% 1,758 -680 $1,138 $81,748,000 – 6

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