Underworld Awakening Wakes up the Box Office

For a fourth installment in an action franchise, Underworld Awakening, reversed a downward trend and opened up bigger than the last film with $ 25.4 million. That was enough to hold off a surprisingly strong Red Tails which opened way above expectations at $ 19 million. Both pictures did well despite bad weather in many parts of the country and football competition. I’m sure it helped Underworld to have the original star, Kate Beckinsale, back in the series and the African-American fan base gave a great boost to the fighter pilot pic Tails…. Not faring well in fifth place was the Steven Sodebergh action pic Haywire which only opened to $9 million and was bested by the expansion of the post 9-11 picture Extremely Loud & Incredibly Close which nabbed $10.5 million. That was a pretty good number for a film with difficult subject matter. However, the movie starring Critic’s Choice winner Thomas Horn, Sandra Bullock and Tom Hanks is benefitting from strong word of mouth (I gave the film an “A” grade mind you) and may have decent legs in the weeks ahead… For more on all the numbers, head to Box Office Mojo here and check out the new top ten below.

TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week #
1 N Underworld Awakening SGem $25,400,000 – 3,078 – $8,252 $25,400,000 – 1
2 N Red Tails Fox $19,100,000 – 2,512 – $7,604 $19,100,000 $58 1
3 1 Contraband Uni. $12,200,000 -49.9% 2,870 +7 $4,251 $46,100,000 $25 2
4 36 Extremely Loud & Incredibly Close WB $10,545,000 +11,484.2% 2,630 +2,624 $4,010 $11,237,000 – 5
5 N Haywire Rela. $9,000,000 – 2,439 – $3,690 $9,000,000 $23 1
6 2 Beauty and the Beast (3D) BV $8,556,000 -51.8% 2,625 – $3,259 $33,364,000 – 2
7 4 Joyful Noise WB $6,075,000 -45.9% 2,735 – $2,221 $21,903,000 – 2
8 3 Mission: Impossible – Ghost Protocol Par. $5,540,000 -52.6% 2,519 -827 $2,199 $197,349,000 $145 6
9 5 Sherlock Holmes: A Game of Shadows WB $4,805,000 -44.1% 2,485 -670 $1,934 $178,611,000 – 6
10 7 The Girl with the Dragon Tattoo (2011) Sony $3,750,000 -43.7% 1,907 -767 $1,966 $94,775,000 $90 5

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